Toraño family new common area – series of Jalapa: one region, a farm, a good Cigar

Just as everything after terroir — with its important contribution to the unique personality of wine determines the exact region and the farm where the tobacco is grown, finally, style and character of a premium cigar.

Toraño family Cigar Company presents the first edition of its Inland Region series at this August IPCPR 2010. Concept highlights the various characteristics of tobaccos grown on individual farms in different regions of the world's best-producing countries. Each Series will feature a mix created entirely from tobaccos grown in a carefully selected finca in a given region.The mix of taste and aroma will reflect the impact of the region's soil, weather and topography. Toraños applied since their well-known blending mode artistic create a profound smoking experience reveals the character of this historic region of tobacco.

Bruce m. Lewis, Vice President of sales and marketing, explains the birth of the concept: "I have always had an interest in the principle of single region and how important it is that wine and coffee.At the beginning of 2008, I proposed to President Charlie Toraño that we experiment with mixtures of tobacco from only one farm. we realized soon mixture such a cigar was not an easy task. Now, but I know we have really captured the properties and taste profile of tobacco grown in Jalapa. "

The first edition, Seri e Jalapa, has a mixture of tobacco from El Estero Farm in Jalapa, Nicaragua.This small farm, situated in the country's northernmost growing province, is irrigated by a centuries-old, natural power of the property; Its mineral-rich waters, together with sandy beaches, red clay soil, this farm to grow some of the finest and most aromatic tobacco in the world; Lewis ' tasting Panel notes indicates Series Jalapa is incredibly rich ", complex, storage, and with a large presence of sweetness.The mixture of exhibitions that balances well good strength with the rounded, saturated taste. "

Charlie Toraño added, "I invite all participants to stop IPCPR through our Pavilion (booth 2501, 2503, 2505, 2600, 2602, 2604) to experience the series of Jalapa, available only for brick and mortar retailers."

Single region – series of Jalapa three sizes is: 5 ' x 52 Robusto, 6 "x 54 Toro Grande and 7" x 50 Churchill, with a suggested retail of $ 6.50-6.95. Cigars appears on tobacco retailers ' shelves immediately after the August show, alongside the company's equally revolutionary new mixture, background of Carlos Toraño.

A leader in the cigar, the Toraño family Cigar Company is a four-generation; It enjoys a rich cultural heritage and history in the tobacco growing and manufacturing.

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